Compare what you'll invest in STOKE against the cost of a single misdeployed rep. Most clients cover their annual subscription in the first deployment decision they get right.
All plans include the first 3 months in the setup fee. No surprise invoices, no locked-in annual contracts beyond month 4.
All plans: team dashboard access with no per-seat fees · Cancel anytime after month 4
| Feature | Standard | Professional | Strategic Partnership |
|---|---|---|---|
| Counties scored (3,200+) | ✓ | ✓ | ✓ |
| Market factors included | 10 (limited) | 10+ (custom) | 10+ (custom) |
| Looker Studio dashboards | 5 | Up to 10 | 10+ |
| Customizable factor weights | ✓ | ✓ | ✓ |
| Model setup consultation | ✓ | ✓ | ✓ |
| Data refresh frequency | Quarterly | Monthly | Monthly |
| Strategy calls | Quarterly | Monthly | Biweekly |
| Competitor saturation analysis | — | ✓ | ✓ |
| Saturation built into scoring model | — | — | ✓ |
| Large retailer new locations analysis | — | — | ✓ |
| Proprietary data integration | — | — | ✓ |
| Team onboarding sessions | — | ✓ | ✓ |
| Priority support | — | — | ✓ |
For clients with more specific needs or multiple service lines.
Some factors are available for ZIP-code level scoring within your target counties, enabling more precise rep deployment and territory management. Availability varies based on data coverage at the ZIP level.
Historical data can be backfilled for select factors as a premium service, allowing you to analyze how county rankings have shifted over time and validate the model against past deployment performance.
Already on a plan? Add a separate model for a second service line — roofing, pest control, HVAC — at a discounted setup rate for existing clients.
If you don't see your question here, just ask on a discovery call. We're happy to walk through anything.
Schedule a callYou could — but you'd be pulling from 10+ separate sources, building your own scoring curves, writing weighting logic, refreshing it manually every month, and building your own dashboards from scratch. We've already done all of that, and we've tuned it specifically for how home services deployment actually works.
Enterprise solutions typically run $100k–$500k per year and are built for Fortune 500 retailers with dedicated analysts. We're purpose-built for rep-driven home services at a fraction of the cost. And unlike a static report, your dashboards update every month.
Your monthly subscription doesn't start until month 4. The setup fee covers the cost of building and delivering your model, plus your first three months of dashboard access. You're not paying twice upfront — just one setup fee that includes early access.
Yes — that's exactly what strategy calls are for. As your business evolves (new regions, new products, new learnings from the field), we update your model to reflect that. The model should get sharper over time, not stay frozen.
Most clients are live within two weeks of the first discovery call. The timeline depends largely on how quickly we can align on factor definitions and weights during our working sessions — that's usually the longest part.
A single rep costs $75k+ per year fully loaded. Deploying even one rep to a better market — or avoiding one bad market — typically covers an entire year of investment in STOKE. Most clients are making multiple deployment decisions per year, which compounds significantly. The math usually favors getting started sooner rather than later.
Most clients land on Professional. But the right plan depends on your stage and expansion pace. Book a free 15-minute call and we'll tell you exactly which tier makes sense — no pressure.
A quick call is the fastest way to figure out which plan fits — and whether STOKE is even the right fit at all. We'll ask about your current deployment process, your expansion goals, and what's been frustrating about how you've made these decisions before.
Book a free call