These are real Looker Studio dashboards built on live data. Interact with them directly: filter by state, sort by score, and explore the data yourself. The aesthetic of your actual dashboards will be customizable.
What you're looking at: A sample solar market scoring model covering all 3,200+ U.S. counties, scored across 10 weighted factors.
In your model, every factor weight and target value would be calibrated to your business — not this generic sample. The structure is the same. The inputs are yours.
The core output of every STOKE model — a ranked list of all U.S. counties by composite score. Filter by state or tier to find your highest-opportunity markets at a glance.
Higher-income households qualify for financing and commit to long-term investments more reliably.
Renters can't buy solar — ownership rate directly sets the ceiling on your addressable market per county.
High utility rates strengthen your ROI story in the field and correlate with higher close rates.
A deeper look at two of the highest-weighted factors in the model. Use this view to understand the income and home value profile of your target counties before deploying.
Median household income and home value data drawn from the American Community Survey, updated annually.
Each county's value is scored relative to the national distribution — not a hard cutoff — so outliers don't skew your rankings.
Define the income band and home value range that signals a strong prospect for your product, and the model scores accordingly.
A focused view of the factors that drive solar performance specifically — irradiance, electricity costs, and state incentive programs. Use this alongside the composite score to pressure-test your top markets before deploying.
Annual peak sun hours per county, sourced from the National Renewable Energy Laboratory — the foundation of any system output projection.
Average residential utility rates by state. High rates accelerate payback periods and make the economics easier to close on at the door.
Active solar incentives, rebates, and net metering policies by state — scored by strength and accessibility to the average homeowner.
What you just interacted with is a generic sample. Your model would be weighted to your business, your product, and your definition of a strong market.
● Founding client pricing locked for 12 months · Limited spots available