STOKE builds custom county-level market scoring models for home services companies — so your team deploys reps to the right counties, backed by data instead of gut feel.
We partner with you to weight the factors that drive revenue in your territories, score all 3,200+ U.S. counties, and deliver live dashboards your team can actually use.
70% of what Starbucks uses for market selection — at 5% of the cost. Purpose-built for rep-driven home services. Not a generic data dump.
Without a strategic framework, home services companies make geographic expansion decisions on gut feel alone. That's an expensive way to grow.
While your reps are struggling in saturated, low-conversion markets, high-potential counties with strong fundamentals sit completely untapped. You're leaving deals on the table that your competitors will eventually find.
High-potential counties identified per model: 40–80Every new rep is a major investment in salary, benefits, and overhead — before a single door is knocked. Without data-driven validation, every new deployment is a bet with no research to back it up.
U.S. counties scored per model: 3,200+Your best reps — the ones who close — get assigned to mediocre markets because leadership didn't know better options existed. The result: average performance in markets that look fine on a map but score poorly on every factor that actually drives revenue.
Misdeployment compounds annually — it doesn't resetWe don't hand you a spreadsheet and call it consulting. We partner with you to build a market intelligence model that reflects how your business actually makes money — then keep it live and updated as markets evolve.
See full methodologySelect which data points go into your model from our available factor library — or work with us to incorporate additional factors relevant to your specific product and market.
For every factor — income, growth rate, housing stock — you set the target range that signals a strong market for your business. No generic benchmarks imposed on your strategy.
Growth rate matters more to you than income? Set its weight higher. The composite score ranks all 3,200+ counties by what drives revenue for your business model.
Custom dashboards update on a regular cadence. Filter by state, rank, or tier. Your team sees the same live data, not a report that's stale before it's printed.
Currently serving solar, roofing, and pest control — with custom factor models for any company that deploys field reps to residential markets.
Score counties by irradiance, electricity costs, state incentives, income, owner-occupancy, and growth — all weighted to your close rate assumptions.
Active modelTarget markets with aging housing stock, storm activity history, high homeowner density, and growth corridors that competitors haven't found yet.
Active modelFind warm, humid, suburban markets with growing populations, high housing density, and low existing competition — before the window closes.
Active modelHVAC, window replacement, landscaping — if you deploy reps to residential markets, we can build a model around your specific revenue drivers.
Custom model availableWe've built the process to be collaborative and fast. You bring the domain knowledge. We bring the data infrastructure and scoring methodology. Together, we build something neither of us could build alone.
We start by understanding your business: where you've succeeded, where you've struggled, what drives a strong market for your product, and what risks to avoid. This shapes every factor and weight in your model.
We walk through each factor. You define what "good" looks like — what income range signals a strong prospect, what growth rate is too slow — and you set the weights that reflect your strategy.
Your live dashboards go live. We walk through your top markets together, answer questions, and schedule a follow-up to refine the model once you've had a chance to test it in the field.
Compare what you'll invest in STOKE against the cost of a single misdeployed rep. Engagements are scoped to the decisions you need to make, not sold as a subscription, so the cost stays small next to one good deployment decision.
Partner with us to build a market intelligence model that drives real deployment decisions — not one that collects dust in a shared drive.
⬤ Founding client terms available · Limited spots