Every STOKE engagement is built around your business: where you deploy, what a rep costs you, and what a strong market looks like. Pricing is scoped to match, so you pay for the decisions you actually need to make. There's no subscription to sign up for. Engage STOKE when you're re-evaluating markets or making your next deployment decision, and we scope each engagement to what you need.
You bring the domain knowledge. We bring the data infrastructure and scoring methodology.
We learn how your business actually makes money: where you've succeeded, where you've struggled, what a rep costs, and what risks to avoid. This shapes every factor and weight in your model.
We walk through each factor. You define what good looks like, and you set the weights that reflect your strategy. We score all 3,200+ counties against them.
Your live dashboards go live. We walk through your top markets together and schedule a follow-up to refine the model once you've tested it in the field.
Not a spreadsheet. A scoring model built on your priorities, kept live as markets change.
You choose the factors, define the target values and set the weights. The composite score ranks every U.S. county by what drives revenue for your business.
Filter by state, rank or tier. Your whole team sees the same live data, not a report that's stale before it's printed.
A setup consultation, a walkthrough of your top markets, and follow-up to adjust weights and target ranges as your strategy evolves.
Every engagement includes the core model. Add any of these when the decision calls for it, and we scope them into the engagement.
Go below the county line. Score and rank individual ZIP codes so reps are pointed at the right neighborhoods, not just the right county.
See how many competitors already operate in each market, so you can find demand that isn't already crowded.
We track where Walmart, Target, Home Depot, Lowe's and Costco are opening new stores. These chains do heavy site research, so their moves point to growth early.
Add your own data to the model: past deployment results, CRM data, or any outside source that explains why a market works for you.
Extend your model to additional services or verticals, each with its own factors and weights, across the same territory.
More frequent data updates, ongoing strategy calls and onboarding for new team members, as often as you want them.
There's no plan to pick off a menu. After a short call about your markets, we put together a scope and a price that match the decisions you need to make, so the fee reflects the work, not a tier.
For a team weighing six-figure rep deployments, the fee is a small share of one bad market.
How many states and counties are in play, and how many markets you're weighing.
Which factors you want, how much is built around your business, and how much we adapt as you learn.
Data refreshes and strategy calls, if you want them, scoped alongside the engagement.
Still not sure? Schedule a call and we'll talk it through.
Every engagement is scoped to your territory, the number of markets you're evaluating, and how custom the model needs to be. A scoping call is the fastest way to get an accurate number instead of a range.
A free call about your current deployment process, your expansion goals, and where past markets disappointed you. From there we put together a scope for your review.
Most clients are live within about three weeks. Factor alignment, deciding what good looks like for each factor, is usually the slowest step.
Yes. Weights and target ranges can be adjusted as your strategy evolves, and we refine the model with you after you've tested it in the field.
STOKE is built for rep-driven home services companies making geographic expansion decisions: solar, roofing, pest control, and others that deploy field reps to residential markets.
A scoping call is the fastest way to see whether a custom model fits your expansion plans, and what it would take to build.
Book a free call. We'll talk through how you choose markets today, where you want to expand, and where past deployments fell short.
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